Regrettably, printing in general remains an expensive enterprise. Printing materials cost money to produce. The purchasing costs could be sky-high, and some of these printing shops would have had no alternative but to pass these on to their customers. But not for very much longer. If they’re still in business, they would not be for much longer. All other printing shops have moved on. And they are moving with the times.
Brochure printing, on the other hand, is still being done. Much of the brochure printing in Richmond would have taken advantage of all of the new digital technologies that are doing the rounds. And this of course does get passed on to the customer. So then. To close off this introductory note, let’s take a quick look at what the new customer can get out of having a brochure printed for the purposes of promoting his or her business, occasion or cause.
The new customer can use the new brochure to tell the potential customer something more about the business he is about to offer her. It could be a product or service. The product or service could very well be familiar to the reader of the brochure so for the purposes of clinching the deal or making the sale, the brochure needs to tell the potential customer something more about the product or service.
What makes it better than all others that may have come and gone before.
Yes, there is still a certain amount of glossiness to the presentation. In order for things to flourish, the bumbling bee still needs to be attracted to the magnificent sunflower’s petals. Yes, indeed nature is having a last say as global warming and climate change take its toll on humankind’s excesses.